Most companies do not fail at social media because of content. They fail because nobody clearly owns the accounts, the replies and the routine. This checklist from Appjad (أبجد) is written for the owner who wants to fix that today, without hiring anyone or launching a campaign.

Key takeaways

  • Confirm you legally and technically own every account before anything else.
  • Fix the profile details customers actually use to judge and contact you.
  • Set a reply rule you can keep, not one you admire.
  • Track one weekly number and let it decide what you post next.

Confirm who really owns each account

Before posting anything, verify ownership. Many companies discover, usually at the worst moment, that an account was created by a former employee or an external freelancer with no handover.

  • List every platform where your company appears, including old and dormant pages.
  • Check which email or phone number controls each login, and whether you can access it.
  • Remove admin access for people who no longer work with you.
  • Store credentials and recovery options in a place the company controls, not a personal phone.

Fix the profile details buyers check first

A visitor decides within seconds whether your company looks credible. That decision happens on the profile, not the posts.

  • One consistent company name, logo and description across all platforms.
  • A working link to the page where customers can actually buy or inquire.
  • A WhatsApp number or contact route that someone answers.
  • Location and working hours that match reality.

Set a reply protocol customers can rely on

Silence in the comments and messages costs more sales than weak content does. Decide now who answers, when, and what they may say.

  1. Name one person responsible for replies during working hours.
  2. Define the maximum response time you commit to publicly, then meet it.
  3. Prepare short approved answers for the five most common questions.
  4. Agree on the rule for complaints: acknowledge publicly, resolve privately, follow up until closed.

Choose a publishing routine you can actually sustain

Three good posts every week beat a burst of enthusiasm followed by silence. Build the plan around what your team can keep doing on a bad week.

  • Pick two or three recurring content types, such as customer questions, work in progress and offers.
  • Prepare the next week's posts in one session, not daily under pressure.
  • Drop any platform you cannot maintain; an inactive page signals neglect.
Ownership, response time and a sustainable routine decide your results more than any creative idea.

Review one number every week

You do not need a dashboard to start. One honest review keeps your decisions grounded.

  1. Pick a single measure, such as inquiries received through social channels this week.
  2. Compare it with last week and note which post or reply pattern changed it.
  3. Do more of what produced inquiries and stop what produced only likes.

Appjad manages social media, WhatsApp and content marketing as one accountable system, starting from the business outcome rather than the feed. If you want a team that owns the routine with you, continue to the next step.

Next step: make it operational

Run this checklist this week and write down what you could not answer. Then contact شركة أبجد for a short discovery session: we will review your accounts, reply process and content routine, and propose what to fix first, in writing, with scope and timeline.